low-involvement

low-involvement
прил.
марк. низкого участия (используется в сочетаниях с существительными для определения низкого уровня задействованности оценочного отношения к товару со стороны потребителя при решении о покупке)
Ant:
See:

Англо-русский экономический словарь.

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Смотреть что такое "low-involvement" в других словарях:

  • low-involvement product — UK US noun [C] ► MARKETING a common product that consumers buy without thinking about it much, often because it is cheap, or the one they usually buy → Compare HIGH INVOLVEMENT PRODUCT(Cf. ↑high involvement product) …   Financial and business terms

  • Low-Involvement-Produkte — Der Begriff Involvement stammt aus der Psychologie und wird häufig nur noch im Zusammenhang mit Marketing gebraucht. Dort wird in high und low Involvement Produkte unterschieden. Das Involvement bezeichnet die Ich Beteiligung eines Rezipienten… …   Deutsch Wikipedia

  • Low involvement products — Der Begriff Involvement stammt aus der Psychologie und wird häufig nur noch im Marketing Zusammenhang gebraucht. Dort wird in high und low Involvement Produkte unterschieden. Das Involvement bezeichnet die Ich Beteiligung eines Rezipienten… …   Deutsch Wikipedia

  • low-involvement product — A product that involves the consumer in little or no trouble or deliberation when making a purchase. Such products are invariably cheap; manufacturers try to make them more interesting and appealing by means of advertising with the intention of… …   Big dictionary of business and management

  • low-involvement product — /ˌləυ ɪn vɒlvmənt ˌprɒdʌkt/ noun a low priced product for everyday use that is bought by consumers without giving much thought to brands …   Marketing dictionary in english

  • low-involvement hierarchy — /ˌləυ ɪn vɒlvmənt ˌhaɪrɑ:ki/ noun a hierarchy of response to advertising where the customer is relatively indifferent to the product or service and only responds to repeated marketing …   Marketing dictionary in english

  • Involvement — Von Involvement spricht man im Marketing, wenn der Konsument empfindet, dass ein Produkt etwas mit dem Konsumenten selbst und dessen Persönlichkeit zu tun hat, dass ein Kauf also eine spürbare Auswirkung auf den Käufer zur Folge hat. Involvement… …   Deutsch Wikipedia

  • Low copy number — (LCN) is a DNA profiling technique developed by the Forensic Science Service (FSS) and in use in some countries since 1999. In the United Kingdom the technique was briefly suspended from use between 21 December 2007 and 14 January 2008 while the… …   Wikipedia

  • Involvement of the People's Republic of China in Africa — This article is primarily about economic relations between the PRC and Africa. For a more general overview, see Sino African relations. The People s Republic of China and Africa Chinese involvement in Africa, which began centuries ago, continues… …   Wikipedia

  • Low Countries, history of — Introduction       history of the Low Countries from prehistoric times to 1579.       For historical purposes, the name Low Countries is generally understood to include the territory of what is today The Netherlands, Belgium, and Luxembourg, as… …   Universalium

  • Low Memorial Library — Infobox nrhp name = Low Memorial Library nrhp type = nhl caption = Low Library in 2006 location = Campus of Columbia University, Manhattan, NY nearest city = lat degrees = 40 | lat minutes = 48 | lat seconds = 32 | lat direction = N long degrees …   Wikipedia


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